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Why video marketing is important for eCommerce?

Video marketing is a strategy used by businesses online to market their product/brand/service in the form of a video.

There is no doubt that in this fast-growing digital world, videos have become a ubiquitous part of our lives. Videos are any day more interactive and memorable than simple text and hence ensure more traffic to your page. It is proven that for the year 2020, almost 80 percent of the internet traffic was driven by videos only. More the trafficking of the target audience more will be your sales, and hence more profitable will be your business.

Listed below are a few reasons for the importance of video marketing for businesses and why an e-retail business gives special emphasis to this particular idea of marketing.

1)VIDEOS GRAB CUSTOMERS ATTENTION

Why video marketing is important for eCommerce? 3

People give more preference to their audio-visual senses.

Hence, instead of reading long and descriptive texts, they are more inclined towards watching a short video describing your product or service. It is a fact that a one minute video is equivalent to 1.8 million words to your audience!

Videos are, in short, more catchy and less time-consuming making them an excellent choice for marketing for offering lead generation.

2)GOOGLE GIVES HIGHER PREFERENCE TO VIDEOS

You may have noticed that in the Search Engine Result Pages (SERP), there is a whole separate column for videos. In fact, if you optimise your video by giving it an SEO-friendly description and title, Google might display it as its top result by giving it a higher preference than any textual result.

Hence, search engines also understand the importance of video marketing and how beneficial it can be to them as it offers a better solution to the search query.

3)VIDEOS OFFER CREDIBILITY

Video marketing gives you an edge when it comes to building trust inside of your

customers. Creating attractive videos that display your vision, mission, and the details of your company help in generating assurance among the audience. You may create testimonials, videos of influencers promoting your product, or have live sessions on social media – all these are some great tools for ensuring credibility and highlighting your brand.

Many e-commerce app have started using videos in place of images, to demonstrate their product. (Like the one in video below. Watch after 30 sec)

4)VIDEOS ARE A GREAT TOOL FOR M-COMMERCE

With the demand for smartphones increasing day by day, it is evident that your customers are more likely to view your eCommerce business through their phones. Another fact is that with the increase in the number of smartphone users, the engagement of the audience towards viewing videos has increased significantly as well. Therefore, taking advantage of the situation to develop your business and generate greater revenues, retailers must divert their content creating focus towards video making.

5)BRING YOUR BRAND INTO LIMELIGHT THROUGH VIDEOS

Videos have the potential of making your brand popular overnight!

https://youtu.be/m0lrQSitbew

We can learn from the HP company. HP shifted to extensive video marketing during the Diwali season and won the trust and of many netizens during the process. The videos of the company were such that they made people get emotionally attached to the brand resulting in them getting viral on all the social media platforms and flourishing overnight.

If you have a creative and imaginative mind with out-of-the-box thinking skills and professional video editing and creation skills, you can very easily win the hearts of your viewers.

CONCLUSION

Every 8 out of 10 digital marketers praise the concept of video marketing and are extensively engaged in it. Moreover, more than half the number of marketers say that video marketing is the best form of digital marketing to produce the best ROI.

These are some facts that tell us about the importance of video marketing and how effective it is over any other means of content marketing for your e-business.

Hence, focus on creating attractive and engaging videos for your eCommerce business and see your profits boom overnight!

If you wish to dig deeper into the world of animation and graphic videos, visit – Anemative and get enlightened in better detail!

With the newer and more advanced technological developments in our country, the traditional method of teaching via in-person lectures and instructions is becoming less popular because more accessible and preferable eLearning tools are being launched in the market.

Especially at times like these when the COVID-19 pandemic is exponentially rising and the social distancing culture is becoming more prevalent, it is important for instructors in higher education or trainers in corporate environments to adjust to eLearning methods.

eLearning through videos, in particular, is a way lauded by scholars as it proves out to be an effective educational tool and is increasingly loved by learners who prefer audio-visual methods of learning better than textual descriptions. Since today’s generation has grown up using Youtube, eLearning videos deliver a uniquely immersive and engaging experience for the development of concepts and skills.

However, on the flip side of the coin, watching a dry, hour-long lecture can be quite an exhausting experience. Therefore, to make your recorded content both valuable and interactive, one must adhere to strategies that can help in creating active learning approaches and enhancing the experience of the learners.

Over the last few years, through extensive research, it was finalized that there are generally four types of video formats that assure engaging eLearning and offer a unique experience to the learners as well as the instructor.

1)INSTRUCTOR-LED LECTURES AND TRAINING

Create These 4 Types of Videos For More Engaged eLearning 6

Being a very commonly and conveniently used type of eLearning video, instructor-led lectures, and training method is the most trusted form of video training. They are essentially a video version of a live and in-class instruction. The videos have an optimal format that supports Lerner engagement, teacher presentation, and provision of supporting slides and screen sharing. This video format can be easily recorded as well.

2)DEMONSTRATIONS

Demonstrating and showing students the actual way of doing a particular thing is a way more powerful and engrossing alternative as compared to showing static pictures and drawings to train students. Physical actions to show how things work along with an effective narration can be really helpful as compared to other forms of video teaching and live demonstrations in the person itself.

Through videos, learners get the opportunity to pause, slow down, rewind, and change playback speed according to convenience – every type of individual can be accommodated. In addition, one may change camera angles to get more detailed views for better understanding that wouldn’t have otherwise been possible in case of live interaction. (Also Read: How product videos are driving sales)

3)SCENARIOS AND SIMULATION

For capturing scenarios and simulations that display various situations a learner may encounter during the course of specific training, videos play an extremely efficient and effective role. By viewing their own recorded performance, one may look out for flaws, analyse, and critique his/her own performance with the motive of improvement in the future.

Especially useful for nursing and medical students for patient interactions, preparing students for courtroom scenarios, for teaching new managers soft skills, etc – these videos can be way more effective than real-world classrooms and valuable for making students understand new concepts at a much greater depth to improve knowledge and manifest new skills in them.

(How interactive videos can help you in scenarios and simulation based videos)

4)LEARNER GENERATED VIDEOS

Learner videos include not only informal training but the professional ones as well, for example, colleagues at work. Students can practice the new skills they have learned through this platform. More of a learner-generated video, these videos are proven to be powerful in both formal and informal fields. Specially created for higher education framework, through these videos, students can easily learn foreign languages and practice speaking them. Provision for providing immediate feedback for each student is also available, that too in a more convenient way. MBA students from University of British Columbia, School of Business used learner-generated videos for communicating at the workplace and were highly impressed by it.

If we talk about workplaces since social learning is now considered a very valuable and scalable solution for sharing ideas and knowledge. Therefore, subject experts and employees can record themselves demonstrating action and can prevail in the facility of sharing the videos with either the entire team or the organization.

(Also Read: How to build an e-Learning platform)

CONCLUSION

For the sake of an improved educational system, the evolution of eLearning is crucial. Many educators do predict that virtual reality has a very high scope of transforming the way students learn because by immersing them in actual simulations and experiences, enhancement of their skills is ensured.

Nevertheless, be it any field, video-based learning will always rank number one in the list of the most effective and interactive methods of learning and teaching, not only now but for the years to come as well!

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