As a survey, which was conducted by Forbes, the e-learning market will reach $320 billion by 2025. This is the biggest reason behind the rise up of new educational startups with new innovative ideas, features, and capabilities.
In a recent Coursera survey, online education provides more practical knowledge and plays a vital role in developing day-to-day skills about a subject more efficiently than traditional education.
So, what is a way to create a successful e-learning platform? What model, features and investment are required? Let’s find out!
First we need to understand the e-learning platform necessity in the marketplace –
● To fulfil the growing market demand for flexible and continuing education.
● To fill the gap between important skills and varied demographic locations as the new learning modules appear.
● Technologies and the internet have made the same education available globally, and it attracts more contemporary learners.
Next, lets understand what are the basic features of an e-Learning Platform
● User login and authentication
● Filters to search the right course for you
● User Dashboard
● Payment modes
● Course updating and adding option
● Reminders and notification
● Admin panel.
Having known the basics, let’s create a plan!
How to plan and create a successful e-Learning Platform?
# Know your target audience
Before creating any e-learning website, it requires research about your target audience and analysis about your niche.
● target audience age, gender, demographic location, interest etc.
● The subject you want to embrace
● What people tend to learn and have interest
● Field of improvement in learners and their dependency in technologies.
It helps to think and personalize the content which can engage and be helpful for future students.
# Find out your competitors
Once the planning is done, now take a look at your competitors. Check what study materials and platforms they are providing. Analysis of their weakness and strength that would help you to come with the ideas of what you need to implement or what you have to avoid.
To check the reviews and rating about several platforms, you can use:
# Come up with engaging and contents
An e-learning platform should be a place where everyone can learn. The best UX/UI designs are also worthless if the content is not engaging, and you are not able to deliver what you want to be. Mix the content with text, audio, video, infographics, and slides. Not all people are the same, so this will help them understand the information better.
# Connect with professional online educators
Great content needs great creators to deliver. In our case, the creators are teachers or SMEs(Subject matter experts). You may even want to collaborate with universities or need to look for skilled tutors who love what they do and can create a unique brand image. A masterclass is a well known e-learning platform, and have offered Marc Jacobs, Margaret Atwood, Neil Gaiman and a few other famous personalities to cooperate with them, which turned into a big advantage for them.
# Cost of e-learning
Think about the revenue model while considering to build an e-learning platform carefully. A few platforms may take a percentage or commission, which can be varied according to the participant’s enrolment for any specific course or may charge on an hourly basis.
# Have regular assessments
To make the e-learning more effective, use assessments to track the student’s knowledge and progress. Conduct regular tests and quizzes. Most of the e-learning platforms add pop-up quizzes and questions based on the learned materials after finishing a module. These assessments and analytics or reports show the student’s strength and achievements and help the educator to adjust the learning content. It helps students to learn it at their own suitable pace. (Also see- How interactive videos help to take input from viewers in video itself)
E-learning knowledge needs to be backed up by verified certificates after the course completion. Also, the best performers should be awarded honours. These Positive reinforcements boost student’s self-esteem and encourage them to keep up with the good prospects for the future.
# An excellent UX/UI
Ensure the user interface and user experience fulfil the usability of your e-learning space. It should be easy to access and have a simple page layout. A visitor can find all website elements with ease. It helps students to stick with the site, and they would not be distracted by unnecessary details.
# Feedback and ratings
Give users the ability to share their feedback and share their reviews to know how the platform operates and allow students to rate teachers and study materials. Rating and reviews give valuable insights and help to improve the e-learning space.
# Finally, consider a multi-language approach
If you are looking to grow your platform on an international level, you need to provide users to opt for the preferred language. Stay prepared from the beginning for this; a multilingual website will be helpful.
BONUS TIP – The type of video you choose is a key aspect for an e-learning platform to be successful. Here are the different types of Videos you can create for more Engaged learning
1)INSTRUCTOR-LED LECTURES AND TRAINING
Being a very commonly and conveniently used type of eLearning video, instructor-led lectures, and training method is the most trusted form of video training. They are essentially a video version of a live and in-class instruction.
The videos have an optimal format that supports Lerner engagement, teacher presentation, and provision of supporting slides and screen sharing. This video format can be easily recorded as well.
Demonstrating and showing students the actual way of doing a particular thing is a way more powerful and engrossing alternative as compared to showing static pictures and drawings to train students.
3)SCENARIOS AND SIMULATION
For capturing scenarios and simulations that display various situations a learner may encounter during the course of specific training, videos play an extremely efficient and effective role.
4)LEARNER GENERATED VIDEOS
Learner videos include not only informal training but the professional ones as well, for example, colleagues at work. Students can practice the new skills they have learned through this platform. More of a learner-generated video, these videos are proven to be powerful in both formal and informal fields.
For more information, you can read our blog Different types of Videos you can create for more Engaged learning.
To read more in detail, read our Blog 7 Benefits of Video-based Learning for Students.
As the e-learning demand is rapidly growing, WooCommerce, VooPlayer, and tutor LMS could be at the helm of your e-learning platform to fill in the gaps. So pull up your socks and create your perfect eLearning solution today!!
Contact Us now for a no-obligation consultation session today.