Video marketing is a strategy used by businesses online to market their product/brand/service in the form of a video.
There is no doubt that in this fast-growing digital world, videos have become a ubiquitous part of our lives. Videos are any day more interactive and memorable than simple text and hence ensure more traffic to your page. It is proven that for the year 2020, almost 80 percent of the internet traffic was driven by videos only. More the trafficking of the target audience more will be your sales, and hence more profitable will be your business.
Listed below are a few reasons for the importance of video marketing for businesses and why an e-retail business gives special emphasis to this particular idea of marketing.
1)VIDEOS GRAB CUSTOMERS ATTENTION
People give more preference to their audio-visual senses.
Hence, instead of reading long and descriptive texts, they are more inclined towards watching a short video describing your product or service. It is a fact that a one minute video is equivalent to 1.8 million words to your audience!
Videos are, in short, more catchy and less time-consuming making them an excellent choice for marketing for offering lead generation.
2)GOOGLE GIVES HIGHER PREFERENCE TO VIDEOS
You may have noticed that in the Search Engine Result Pages (SERP), there is a whole separate column for videos. In fact, if you optimise your video by giving it an SEO-friendly description and title, Google might display it as its top result by giving it a higher preference than any textual result.
Hence, search engines also understand the importance of video marketing and how beneficial it can be to them as it offers a better solution to the search query.
3)VIDEOS OFFER CREDIBILITY
Video marketing gives you an edge when it comes to building trust inside of your
customers. Creating attractive videos that display your vision, mission, and the details of your company help in generating assurance among the audience. You may create testimonials, videos of influencers promoting your product, or have live sessions on social media – all these are some great tools for ensuring credibility and highlighting your brand.
Many e-commerce app have started using videos in place of images, to demonstrate their product. (Like the one in video below. Watch after 30 sec)
4)VIDEOS ARE A GREAT TOOL FOR M-COMMERCE
With the demand for smartphones increasing day by day, it is evident that your customers are more likely to view your eCommerce business through their phones. Another fact is that with the increase in the number of smartphone users, the engagement of the audience towards viewing videos has increased significantly as well. Therefore, taking advantage of the situation to develop your business and generate greater revenues, retailers must divert their content creating focus towards video making.
5)BRING YOUR BRAND INTO LIMELIGHT THROUGH VIDEOS
Videos have the potential of making your brand popular overnight!
We can learn from the HP company. HP shifted to extensive video marketing during the Diwali season and won the trust and of many netizens during the process. The videos of the company were such that they made people get emotionally attached to the brand resulting in them getting viral on all the social media platforms and flourishing overnight.
If you have a creative and imaginative mind with out-of-the-box thinking skills and professional video editing and creation skills, you can very easily win the hearts of your viewers.
CONCLUSION
Every 8 out of 10 digital marketers praise the concept of video marketing and are extensively engaged in it. Moreover, more than half the number of marketers say that video marketing is the best form of digital marketing to produce the best ROI.
These are some facts that tell us about the importance of video marketing and how effective it is over any other means of content marketing for your e-business.
Hence, focus on creating attractive and engaging videos for your eCommerce business and see your profits boom overnight!
If you wish to dig deeper into the world of animation and graphic videos, visit – Anemative and get enlightened in better detail!